iTunes Radio Adds NPR, with More News Channels on the Way

itunes_radio_nprApple’s iTunes Radio streaming music service is expanding today with the addition of a new National Public Radio (NPR) channel, reports Re/code.

NPR’s channel, which should be live today, will offer a free stream, 24 hours a day, which mixes live news with segments from pre-recorded shows like “All Things Considered” and “The Diane Rehm Show.” NPR officials say that within weeks, some of the broadcaster’s local stations should begin offering their own channels, with a similar mix of live and taped news.

NPR has also been working on bringing on-demand programming based on users’ tastes to its mobile apps, and it is possible that functionality could come to the station’s iTunes Radio service as well.

The report notes that it is currently unclear what the business relationship between Apple and NPR is in terms of generating revenue for NPR, but NPR vice president of digital media Zach Brand says that Apple has been “very understanding of the business model” used by the nonprofit.

    



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