Bentley Ad Shot Using iPhone 5s, Assembled on iPad Air [iOS Blog]

Bentley’s newest ad, Intelligent Details, was filmed entirely with Apple’s mobile devices. Photographers used the iPhone 5s to shoot video and then put it together using an iPad Air, according to details provided on the making of the ad at the end of the spot (via The Loop).

Shot in New York, a quick behind the scenes look at the black and white film on the $300,000 Bentley Mulsanne reveals that it was filmed with an iPhone 5s, using specialized lenses, mounts, and cases to produce high-quality video on par with far more expensive camera equipment.


The short video was then assembled using an iPad Air and the iMovie app with an attached custom keyboard case. Much of the editing was done on the go in the back of a Bentley, showing the mobile capabilities of Apple’s devices.

Bentley’s ad is the newest spot to be filmed using Apple tools, but it’s far from the first. Back in 2013, Burberry announced a partnership with Apple that saw it shooting an entire Spring/Summer 2014 runway show using nothing but the iPhone 5s ahead of the phone’s launch.

Searching for Sugar Man, a documentary that won an Academy Award back in February of 2013, was also partially shot using an iPhone.



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